The buyer who acquires this business has great scale opportunities since the company has not been focused on attracting advertisers. Their main focus has been on working directly with product vendors to ensure they get promoted by clients. Clients can also built their platform by recommending services such as ad optimization.

The agency does generate ad revenue on its own through Facebook Ads showcasing how successful its clients have bee., These are now 20% of total sales and remain a high growth opportunity. They run similar customer testimonials on YouTube, which generates an additional 20% of sales. Supplementary revenue is generated through add-ons to their training course which include access to the agency’s proprietary software.

Some excellent scale options remain available to a new buyer. With their focus primarily on the U.S. market, a global expansion would enable the agency to take its proven tactics and training methods to a significantly larger audience, enabling them to generate sky-high new revenue.

- The founder has gone the extra step in preparing for this exit by having a 3rd party CPA perform a Quality of Earnings (QoE) report on the company’s financials. A QoE is a diligence device used by many buyers during Financial Due Diligence. The report will show the quality of a company’s earnings through the eyes of a third-party CPA, providing a detailed analysis of this agency’s financial statements, including its income statement, balance sheet, and cash flow statement.